Hi. I'm Parker.
I'm a 30-ish-years-old designer and marketer. I grew up in North Carolina, but I've been living and working in Toronto since 2011.
About This Portfolio
If you're used to looking at pure design portfolios, this one might feel a little unconventional.
The truth is, as a designer in the 2020s, it's important to have the widest possible skillset, and I've been a generalist in wildly different industries, for the last six years.
That means my skillset is at least two careers wide. Maybe even three.
So, this portfolio is a collection of loose case studies, highlighting what I think were the most interesting or useful aspects of my work on the projects I've touched since 2018.
Facts About Me
My favorite country to travel to is Greece.
My favorite band to listen to while traveling to Greece is Steely Dan.
I am an avid but mediocre chess player.
My favorite movies are Robocop (1989) and Who Framed Roger Rabbit (1988).
My Skills
Bold indicates advanced knowledge.
Design (Digital)
Adobe Photoshop, InDesign, Premiere, and Illustrator
Figma, Webflow, HTML/CSS
Procreate
Design (Traditional)
Art Direction
Branding Design
Layout & Composition
Commercial Illustration
Drawing & Painting
Marketing (Digital)
SEO Tools: ahrefs, Google internal tools.
Digital Advertising: Meta, Google (GTM, Search, Maps, etc.), TikTok, smaller marketplaces.
eCommerce: Shopify
Email Marketing: Klaviyo, MailChimp
Marketing (Traditional)
Stakeholder Management
Outsourced Resource Management
Budgeting, Projection, & Forecasting
Copywriting
Productivity
Slack, Monday.com, Trello, Asana
Teams & Zoom
Microsoft Excel, Word, PowerPoint, and Intranet Tools
Soft Skills
Presentation
Lateral Thinking
Creative Solutions
Big-Picture Thinking